Sharing Shanghai offers a premium collection European brands of children accessories and fashion for the Chinese market. For their annual exhibition at the Shanghai Convention Center. inspired by the leisurely way families spend time together in the parks and gardens and in Europe, we created a garden for guests to visit. Using the concept, various display areas were created to attract customers and to interact and learn more about the products. Within the garden, different products were categorised in areas such as the fountain, greenhouse, garden.

 

The design provided an interesting backdrop for many productive and lively meetings as well as  place for showcasing the latest products for their clients and like-minded parents. In addition to the exhibition, corresponding visual materials such as pin, uniform, tote bag, invitation card were created for staff and visitors that accompanied with the theme.